Senior Technical Account Executive
Hi, I'm Ron Hovich
Senior Technical Account Executive with 3.5 years of experience at Salesforce Toronto and 6 years in the Salesforce ecosystem. Proven track record leading 120+ technical discoveries and POC orchestrations with 39% demo-to-close conversion. AWS Certified Machine Learning Engineer with expertise in cloud infrastructure, API architecture, and security frameworks.

Recent Projects
Showcasing my solution engineering capabilities through real-world applications and demonstrations.

Agentforce Service Agent on Experience Cloud
Deployed an AI-powered Service Agent that allows guests to check availability online and book experiences via natural language conversation. Built with custom Flow-based actions and Omni-Channel routing for seamless customer service.
Key Highlights:
- •Natural language booking experience
- •Custom Flow-based actions
- •Omni-Channel routing integration
- •Guest self-service portal

Social Media Management Demo
A comprehensive product demonstration showcasing how I served as the de facto Solutions Engineer, custom-building and presenting demos tailored to team outcomes, brand and platform architecture. Achieved 36% demo-to-close rate (vs. 28% average) across 67+ evaluations.
Key Highlights:
- •Custom-built demos for marketing, C-suite, and technical stakeholders
- •Deep-dive on Salesforce integration with automated social-to-Service Cloud case routing
- •ROI and TCO analysis presentations
- •Exceeded 135% quota attainment in Q2 2025

Auction Monitor
An intelligent auction tracking application I built to monitor and analyze online auction listings in real-time. Demonstrates practical application of AWS AI/ML certification skills with smart notifications, price predictions, and market trend analysis.
Key Highlights:
- •End-to-end automation workflow
- •Real-time data monitoring & alerting
- •Technical problem-solving

Cleaning Business Management Platform
A full-featured business management application for a cleaning services company. Drawing from my experience co-founding GTA Home Services (scaled to $500K revenue), I built comprehensive workflows for client management, scheduling, and team coordination.
Key Highlights:
- •Customer lifecycle automation
- •Scheduling & resource management
- •Business process digitization
- •Operational reporting
Technical Skills
6 years of experience across the Salesforce ecosystem combined with cloud and AI/ML expertise.
Salesforce Ecosystem
Pre-Sales & Discovery
Cloud & AI/ML
Security & Compliance
Business Development
Technical Presentations
Integration & Architecture
Development
Certifications
Professional certifications demonstrating expertise in cloud, AI/ML, and enterprise platforms.
AWS Certified Machine Learning Engineer
Validates expertise in building, training, tuning, and deploying machine learning models on AWS. Covers data engineering, exploratory data analysis, modeling, and ML implementation.
AWS Certified AI Practitioner
Foundational certification covering AI, ML, and generative AI concepts and use cases on AWS.
Salesforce Certified Platform App Builder
Validates skills in designing, building, and implementing custom applications using the declarative customization capabilities of the Salesforce Platform.
Demo2Win Certification
Industry-recognized certification for delivering compelling, customer-centric technical demonstrations that drive deal closure.
CompTIA Security+
Validates baseline skills for core security functions and pursuing an IT security career.
Education & Involvement
Academic foundation and professional community engagement.
Bachelor of Commerce (Honours)
Queen's University - Smith School of Business
- •Queen's Consulting Association (QCA)
- •FreshSight Queen's (FSQ) - Student Consulting
- •Focus on Business Technology & Strategy
Professional Involvement
Pre-Sales Collective
Active member of the global community for presales professionals
Let's Connect
Interested in discussing solution engineering opportunities or want to see a custom demo? I'd love to hear from you.
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